Fusion Radio

If you’re seeing this page, it’s likely that you’ve been redirected from the Fusion Radio website.

“More Music, More Choice”

Fusion Radio was a local commercial radio station, targeting adults aged 25-44 in the Basingstoke area. The station broadcasted 24/7, available online via the station’s website and mobile app, as well as on Alexa and connected TVs.

Fusion Radio’s extensive playlist comprised over 50 years of music, from 1980s chart-toppers to today’s biggest hits. There were dedicated breakfast and drivetime shows on weekdays, plus five specialist ‘themed’ programmes every week. Hourly news and half-hourly weather bulletins were broadcast throughout weekday daytimes, as well as local travel updates during the evening peak.

The station is no longer on air but here’s an archived version of its website.

The sound of the station

Presenting 1: Here’s a sample of Drivetime shows, on air each weekday between 4pm-7pm. These shows were usually (but not always) voicetracked, however travel bulletins were broadcasted live. Music skew: 00s/10s.

Presenting 2: On New Year’s Eve 2023 the station broadcasted a live special of Fusion Beats, from 9pm-2am. Here’s some of the highlights of the show in the run-up to midnight. Music skew: 10s/now.

Imaging: Fusion Radio had a full station imaging package created, including sweepers and jingles for all shows including Breakfast, Your More Choice Workday, Fresh Fridays, and All 80s. Jono Woodward (Heart, GHR) was commissioned as the voice of the station. Listen here:

News & Weather: Fusion Radio brought a short news and weather bulletin to listeners at the top of each hour, on weekdays between 6am-7pm. Here’s an example of a 60-second national news bulletin from 25th November 2023, followed by a 10-second weather update.

On air, online, and across the community.

Fusion Radio also:

  • Published an Alexa skill – so listeners could tune in via Amazon Echo smart speakers by saying ‘Play Fusion Radio’.
  • Offered a mobile app – a lightweight radio player Android app for the audience to listen on the go.
  • Developed and managed advertising campaigns – on social media and at out-of-home locations including supermarkets, gyms, shopping centres, bus stops and rail stations.
  • Grew listenership and sales revenue – by building links with local businesses and devising & promoting on-air competitions.