If you’re seeing this page, it’s likely that you’ve been redirected from the Fusion Radio website.
“More Music, More Choice”
Fusion Radio’s extensive playlist comprised over 50 years of music, from 1980s chart-toppers to today’s biggest hits. There were dedicated breakfast and drivetime shows on weekdays, plus five specialist ‘themed’ programmes every week. Hourly news and half-hourly weather bulletins were broadcast throughout weekday daytimes, as well as local travel updates during the evening peak.
The station is no longer on air but here’s an archived version of its website.
The sound of the station
Presenting 1: Here’s a sample of Drivetime shows, on air each weekday between 4pm-7pm. These shows were usually (but not always) voicetracked, however travel bulletins were broadcasted live. Music skew: 00s/10s.
Presenting 2: On New Year’s Eve 2023 the station broadcasted a live special of Fusion Beats, from 9pm-2am. Here’s some of the highlights of the show in the run-up to midnight. Music skew: 10s/now.
Imaging: Fusion Radio had a full station imaging package created, including sweepers and jingles for all shows including Breakfast, Your More Choice Workday, Fresh Fridays, and All 80s. Jono Woodward (Heart, GHR) was commissioned as the voice of the station. Listen here:
On air, online, and across the community.
Fusion Radio also:
- Published an Alexa skill – so listeners could tune in via Amazon Echo smart speakers by saying ‘Play Fusion Radio’.
- Offered a mobile app – a lightweight radio player Android app for the audience to listen on the go.
- Developed and managed advertising campaigns – on social media and at out-of-home locations including supermarkets, gyms, shopping centres, bus stops and rail stations.
- Grew listenership and sales revenue – by building links with local businesses and devising & promoting on-air competitions.
